GoPro Inc. Promotes AIWA-SF Board Member to VP of Internal Audit

GoPro Inc. appoints Lusine Yeghiazaryan as Vice President of Internal Audit (IA), Risk and Controls, serving as the Chief Audit Executive. In this role, Lusine will continue to lead GoPro’s IA strategy and initiatives through internal assurance and advisory services, organizational process improvements and the Enterprise Risk program management office.

Lusine’s recent appointment culminates an extraordinarily exciting and challenging corporate career path.  Lusine moved to America alone as a student.  She continues to prove what can be accomplished when one focuses on qualities including education, vision, courage and perseverance.  AIWA-SF President Christine Soussa says, “we are particularly proud of how Lusine leads by example, supporting and empowering women worldwide.  She perfectly exemplifies that opportunities truly surround us–it is our job to have the courage to gracefully capitalize on them. We know this is only the beginning of what the future holds for Lusine.”

Lusine was born in Yerevan and raised bilingual in Armenia and Russia, her father is an electrical engineer and mother a medical doctor–education was a top priority in her home and continues to be a core value as she raises her own children.  At the age of 17, excited, yet nervous to be away from home, Lusine participated in a high school exchange program.  She lived with a lovely host family in Ohio.  Like any teenager, during this time she began immersing herself into American lifestyle, culture, and sports. However, unlike most 17 year olds, Lusine also started to think about and explore future educational and career opportunities available to foreign students.

After high school graduation, Lusine was awarded a college merit scholarship and a resident advisor living allowance. This allowed her to continue her studies and remain in the US, totally changing the trajectory of her life opportunities.  During her undergrad studies, Lusine double majored in Economics and Finance, with minor in Computer Science – these forward thinking choices eventually shaped her career path and allowed her to leverage opportunities for women in STEM.  Upon graduation she worked in various international finance roles for Diebold Corporation.  Lusine was one of the youngest expats selected on an assignment to the UK as a finance representative of Diebold’s European operations.  In her various progressive roles, Lusine supported the sales and financial processes for over 15 EMEA countries.

Lusine later joined Deloitte & Touche LLP management consulting firm where she spent over a decade with multiple Bay Area and global companies as the Senior Manager of risk advisory services.  Lusine’s expertise includes risk management, private and public company board governance and oversight, finance transformation, IPO readiness, M&A due diligence, internal audit and executive advisory services, as well as corporate and SEC compliance.

Lusine joined GoPro Inc prior to the company’s IPO, working with the executive team and GoPro’s board on the company’s IPO process, SEC filing, new public company activities, while setting up several new corporate functions.

Lusine holds a MBA from Berkeley Haas School of Business, as well as CPA and CIA certifications.  Her particular passion for languages and cultures inspired her to live and work around the world, allowing her to develop global perspectives and hone her leadership style.  Lusine is committed to driving opportunities for women and girls in US and Armenia.  She serves as an Executive Board Member and a former Vice-President of the Armenian International Women Association San Francisco Affiliate (AIWA-SF).  Lusine is also very active in women leadership activities with Watermark and Upward organizations, as well as Bay Area Women Leaders Network.

In many ways GoPro Inc, in its very name personifies Lusine, her journey thus far is an extraordinary adventure.  With each twist and turn, this pro keeps going.  Company CEO, Nicholas Woodman founded GoPro in 2002 with a simple vision statement: “Think it. See it. Do it.” As early as age 17, that’s exactly how Lusine lives her life. We are overjoyed by this promotion for her and know that she will continue to expand her career and experiences. It is our honor to have her in our community as a leader, advocate, role model, and friend.


About AIWA-SF:

The Armenian International Women’s Association is a dynamic global non-profit dedicated to empowerment, education and enrichment. Through many projects and initiatives,  AIWA is dedicated to impacting positive social, economic and personal advancement of Armenian women worldwide through educational and other community activities that promote gender equity, and emphasize our Armenian cultural heritage.

To learn more about AIWA, please visit http://www.aiwainternational.org. To get involved with the AIWA-SF affiliate, please visit http://www.aiwasanfrancisco.com or send an email to aiwasanfrancisco@gmail.com.

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